Everyone: LOVES...More Cookies!

Since the New Year is fast approaching...I thought it would be fitting to share one more treat with you...Or, maybe more perhaps?

Regardless if you’re in the Cookie making business or not...I can actually help make a Multi-million or Billion-dollar business work better (read easier) and make more money – on top of that.

How so? Well, I've been involved in many "life or death" situations, and I've put more than $50 Billion together, on paper.

As of today...90+% of businesses are trading one part of this equation for another. And, if you want your business to "thrive" you'll need both parts to do more than just survive. "Your money or your life?" is not the only two real choices we have; but at the same time, it's almost unheard of to have a business that works extremely well on both ends...

Why?

Simply because most are not “100%" sure – how balance both sides effectively; or they don’t understand that it won’t cost them very much, at all – to continue to grow both sides at the same time, at a very high level. Usually, we focus heavily on just one side or the other, and then we have to play catch-up; and this is where business can become exhausting, which naturally cuts into our quality of life. See where those two ends are meeting up now, but on the negative side of the coin? Would you want to flip that around, so that both ends are easy to manage if you could? (You mean, I get to have more money and enjoy the other parts of my life, too?) Yes, that's the True goalpost, without sacrificing one side for the other. So, it’s really not the objective that's the problem.

Everyone desires to have – both. It's the “unknown” factor of how to accomplish this (without losing) that puts a negative right in the middle of what you’re trying to see grow and add-up: PAST – where you are now.

If we're not sure, or if we're “afraid” to go past where we are…How are we going to get there?

By simply taking an Objective look...At where you are, right now. And that's pretty difficult to do when millions or more are on the line. (Too invested in the outcome going one way or the other.) But, not for an outsider, it isn't.

Why?

We...Have nothing to lose emotionally or financially; so we're not actually afraid of what we might see. Curious? You bet! And I'm not afraid to take a look at the worst. (I was an EMT in a very busy city for over 6 years.) Whatever we discover together, won't be anything remotely close to that...So, for me, it's really not going to be something that produces much anxiety, or judgement.

My current role...Is just to show businesses (read people) that what they really want to have more of – isn’t a “negative” or a complete unknown, at all – it’s actually a very positive place to be in! Unknowns, can either be – positive or negative, right? However, most people stop…Just before “reaching” that place – even if it means that a much larger success is waiting right around the corner. (Do you want two cookies “right now” at the expense of the next one…Or would you like – one right after the other, and then another, and then another…After you’ve eaten the 1st one? (This was an actual 5th grade experiment, right?)

So, how do I know what I know? It’s simple.

There really wasn’t anything that worthwhile to do around here…So, I took a peek – right around the corner of what’s here. And, since I was curious and not afraid of what I might find, I looked up and down those roads, quite far – on both sides. One definitely leads to more success, and the other one – is a greater emotional hardship at a financial cost, as well.

So, that just about sums it up. That’s all I really know about.

But as of right now, if my current calculations are correct…That’s still – more than most. (Somewhere around 90%.)

Since you’ll be running your business anyway…Would you like to take “a look” at where you’re going – before you get there; just to make sure what road you’re on…Or – would you like to drive straight into the unknown with no headlights on – and risk the odds? (That situation only seems exciting in the movies – but as an EMT; not in real-life.)

However, if “fear” is indeed running the show on the bottom half of our limits (underneath of what we know) here…Which one – is the least “scariest” option?

1.)    Would you rather be headed in the wrong direction – and not know it, before you get there?

2.)    Or, would you rather know you’re on the road to success, right now – and enjoy the destination, too?

When it comes to running your business, you’re always choosing the path and the math to those delicious Cookies – one way or the other.

And, if ONE path WILL lead you to many more of them...How hard of a choice is it?

:)